UPONTOURISM: a vision for innovative and sustainable tourism


Ceta Business Forum is pleased to have among its institutional partners “UPONTOURISM – Vision, Strategy, Research for innovative and sustainable tourism”, a multidisciplinary reality of research, training and dissemination about tourism that capitalizes scientific and didactic experiences gained within UPO (University of Eastern Piedmont).

The effects of the Covid-19 pandemic and the critical situations that have heavily affected this sector require a joint effort to face future challenges and design the scenarios, within which tourism supply and demand will have to move.

In this context, UPONTOURISM offers activities and services aimed at providing effective and innovative support to decision makers, entrepreneurs and communities, in order to achieve shared objectives to: analyse problems and opportunities; outline tourism and cultural development plans and programs; identify actions and methods for relaunching and economic competitiveness.

For this reason UPONTOURISM did not want to miss the appointment with the CETA Business Forum, which on 22-23 June will be staged through a digital platform capable of reproducing a 360° trade fair event, with the presence of classrooms, stands and services for interaction between participants, all in 3D format.

The B2B area will be open from June 22 to 30, 24 hours a day, and will allow participants to arrange face-to-face meetings to get to know each other and develop new relationships.

For more information and registration go to the official page of the event.

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